Howdy computertech
Today email is for advanced users!
Lets talk about the most pressing issue, i.e traffic of your website.
Learning to drive traffic itself is a challange, but the heart wrenching part is;
when you lose the traffic you already have.
I have been into this sinusoidal wave of gaining and losing traffic for so long, that now it feels like just another bump.
However, one thing I could tell you, when you lose traffic, it meant you are not doing something Google is expecting you to do.
And, at times unknowingly you are making mistakes that is costing you traffic.
One of them is "Keyword cannibalization".
Today, you are going to learn everything about Keyword cannibalization, and how to fix it for good.
Read: How To Identify & Fix SEO Content Cannibalization Issue?
What is Keyword cannibalization?
Keyword cannibalization is an SEO issue that occurs when more than one page of your website is trying to rank for the same/similar keywords. This confuses the search engine, and it periodically tries to understand which one of the pages should be ranked on the first page.
In a lack of clear direction, it lowers down the ranking of all pages, and none of them rank for the target keyword.
Another common cause of Keyword cannibalization is when a webmaster creates multiple pages targeting the same topic. This may work initially, but as search evolves, those different pages end up serving the same searcher intent.
Go ahead, and read this guide to master the art of not losing traffic.
I will see you in the next email.
Ta Da!
Harsh Agrawal
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