intros that don’t stink

 

Startup whodunits. Emotional marketing. Fintech for baby boomers. VIEW IN BROWSER

October 16, 2019

Older & wiser

Hi there, Since a lot of people seem to have forgotten how to introduce people via email, I’m resurfacing this old post on double opt-in introductions. It has templates on how you can make better introductions. If you are not evil, you will adopt this approach. Read it. Learn it. Live it.

AND NOW, THE RESEARCH

Rest in peace, little startup Numerous startups have shuttered in recent months, including a former unicorn and a diagnostics company with over $100M of funding. But what caused their demise? From a lack of funding to increased competition to an FBI raid, we analyze 323 startup post-mortems.

Entrepreneurship for the ages PSA: A 90-year-old founder is 3x as old as a 30-year-old founder. Also, this…

All the feels Companies like Mastercard and Taco Bell are using scents, branded hotels, and human touch in an attempt to create memorable experiences and boost customer loyalty. We dig into the strategies cos are using to solicit emotional, branded reactions. Read about them here.

Source: Mastercard

IN OTHER NEWS

Move aside, millennials A growing number of fintech services are specifically targeting retirees and seniors. From financial management to estate planning, we look at the trends driving the nascent space forward. Check it out.

Speaking of fintech...  We’ve been thinking a lot about the Future of Fintech (June 14-16, SF). Apparently so have the folks on earnings calls.

If you work in fintech and are looking to sell to banks, insurers, and wealth managers, we want to talk. Our Future of Fintech event will have an expo pavilion for the first time, and we have spots for a handful of fast-acting sponsors.

CLIENT-EXCLUSIVE RESEARCH

A new way to test From early detection to residual disease monitoring, these startups are developing liquid biopsy tests that could transform the way cancer is managed. Expert Intelligence clients can read about it here.

EXPERT INTELLIGENCE

The Industry Standard

Boston Globe. Jon Chesto (@jonchesto) writes about the decline in VC deals going to Boston-based startups and highlights PwC and CB Insights’ latest MoneyTree report.  VentureBeat. Chris O'Brien (@obrien) reports on a micromobility funding round and cites CB Insights research. Cheddar. Chloe Aiello (@chlobo_ilo) discusses cannabis software startup Flowhub’s recent raise and references CB Insights data. I love you. Anand @asanwal P.S. We're hiring a director of sales training. Learn more about the job here. P.P.S. A couple of our friends are also hiring: PayPal is looking for a business development director and Facebook has an opening on its market strategy, emerging spaces team.

The Blurb The good old days. New research suggests that people are generally happier today than in the past.  MIT Technology Review Tick, tock. Special states of matter called time crystals could help create ultra-precise clocks. Scientific American    Blue’s clues. Blue light filtering glasses may not be the best way to prevent eye strain. Fast Company Game on. A publicly funded gaming disorder clinic in the UK highlights some of the growing issues around tech addiction.  Fortune So judgemental. AI is being deployed at a top-level gymnastics competition to help judge scores.  New York Times

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